Business Editorials

Preston-Based Social Media Firm Rebrands As Tribe Marketing & Vibe Digital Group

Written by John Nicoll

The marketing firm behind CityHub News and CityHub Foodie have rebranded as Tribe Marketing, moving away from their previous identity as “Preston Hub”.

Starting as Preston Hub, Tribe Marketing, part of the Vibe Digital Group, have been helping local and national businesses with their social media content and digital marketing since 2018. Their current and previous clients include Preston City Council, Flipout, Holiday Inn, Manjaros Restaurant, Kexgill Student Accommodation and Magnum Packaging.

Vibe Digital Group specialise in Social Media Management, SEO & Website Design, Content Creation, Video Production and Paid Facebook/Google Ads. They currently have 6 full-time staff members and serve 120+ clients from across the UK.

The local news network started as Preston Hub with the team later acquiring Wigan Hub, Bolton Hub, Southport Hub and Chorley Hub to create CityHub News – A news network with information, news and entertaining banter about the areas. The network reaches over 2.5 million people across the north west of England every month.

CityHub Foodie is a series of local Food Review groups with Foodie Hubs for Preston, Southport, Chorley, Blackpool, Wigan & Bolton. Aiming to inform members on the latest restaurant openings, offers and local hotspots, CityHub Foodie reaches over 120,000 members weekly.

The team behind Tribe Marketing, CityHub News & CityHub Foodie is headed by John Nicoll and Anthony Gilmour and forms the Vibe Digital Group.

John Nicoll, Group Managing Director, said; “It’s been fantastic to grow the business post-COVID and grow our local Hub networks. We work with a variety of SMEs and create a bespoke strategy for their marketing, ensuring that we get the best results possible for their business.”

“We’re really proud to be a Preston-based business with our offices in Preston city centre. We chose to rebrand the business side of “Preston Hub” into Tribe Marketing to separate our two main business objects – Provide effective digital marketing and create a genuine sense of community news. Tribe Marketing is the marketing side of our business and CityHub News is the news operations.”

You can find more information about Tribe Marketing and Vibe Digital Group online by clicking here or by emailing John direct at